7 types of logos and what they mean for your brand


Logos are an important part of branding your business. They act as visual representations of your company, and can convey a lot about what you stand for to your customers. In this blog post, we will discuss seven different types of logos and what they mean for your brand. Keep in mind that not all logos will fit into these categories, but they should give you a good starting point for designing your own logo. Let's get started!

Wordmark Logos

The wordmark logo type is probably the most common and recognizable. It consists of simply the name of your company spelled out in a distinct font style or color. This type of logo helps customers to recognize your brand quickly, as well as conveying trustworthiness, professionalism, and authority.

Famous examples-Disney, FedEx, Coca Cola.

Coca Cola

Emblem Logos

The emblem logo type is similar to a wordmark but includes an icon or symbol as well. This type of logo is great for conveying a strong message to customers, as the combination of text and an icon can communicate a lot about your brand in one glance.

Famous examples - Lamborghini, NASAs "meatball" logo, UPS

Lettermark Logos

The lettermark logo is composed only of the initials or full name of your company, spelled out with a unique font style or color. It can be used to show that you are established and modern, while still keeping things simple and easy to read.

Famous examples - HP, HBO, NASAs "worm" logo

Brandmark Logos

The brand mark logo type has no words associated with it at all but consists solely of an image or icon that represents your company. This type of logo gives customers an immediate visual representation of what you stand for and allows them to form a connection with your business right away.

Famous examples - Nike, Shell, Instagram

Mascot Logos

The mascot logo type is similar to the brand mark in that there are no words associated with it, but the icon used is actually a representation of a specific company mascot. This type of logo helps customers to recognise who you are, and create an association between your mascot and your brand.

Famous examples - KFC, Pringles, Mischellin

Abstract Logos

Abstract marks are exactly as their name implies: abstract images that don't have any literal association with your business but still convey meaning to customers. These logos often use shapes, colors, and textures to give customers an impression of your brand without explicitly stating it.

Famous examples - Pepsi, Slack, Mitsubishi

Combining Styles

Finally, combination marks are a mix of two or more of the previously discussed types. They combine multiple logo concepts to create a logo that is memorable, recognizable, and communicates the essence of your business.

Famous examples - Tesla (Brandmark/lettermark), Playstation (Abstract/lettermark),

By now you should have a good understanding of the different types of logos available to you and what they mean for your brand. Your logo should be designed carefully in order to represent your company in the best light possible.

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